Ensembl. Save it once. Find it always.

It started with a chicken curry recipe. Shared on Instagram, forwarded on WhatsApp, saved somewhere on Pinterest — and completely lost the moment it was actually needed. Ensembl was built to solve that: a single organised space to collect content saved from anywhere across social media, pull it into collections, and actually find it again. The product got close. A Flutter mobile app approached App Store submission. A landing page, waitlist, and full pricing structure went live. Thirty people joined the waitlist with no marketing behind it. The concept was validated — people understood the problem immediately because they'd lived it. The team disbanded before it shipped. A pivot away from native in-app content rendering stalled momentum, and the web version never got built. The site stays live, the waitlist still trickles, and the idea remains sound. If it comes back, it comes back properly — web-first, Swift on iOS, built on everything learned the first time around.